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    <loc>https://barisonay.com/blog</loc>
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    <lastmod>2026-03-26</lastmod>
  </url>
  <url>
    <loc>https://barisonay.com/blog/learning-from-informa-the-case-for-ai-in-exhibitions</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
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      <image:title>Thoughts - Learning from Informa: the case for AI in exhibitions - Make it stand out</image:title>
      <image:caption>My one slide high-level take on Informa’s AI Strategy Framework. Feel free to share this with your team.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/vibe-organising-madness-or-not</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
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      <image:title>Thoughts - Vibe Organising: Madness, or Not? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/what-does-ai-really-change-in-event-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/edd09af4-dea9-4410-b0f8-73788eb9488a/edco+web.png</image:loc>
      <image:title>Thoughts - What does AI&amp;nbsp;really change in event strategy? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/the-nudge-department-why-event-tech-needs-humans-to-make-it-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/4dd5b156-28ac-46c2-8bac-fba00c36033d/The+Nudge+Deptartment+F1.png</image:loc>
      <image:title>Thoughts - The Nudge Department: Why event tech needs humans to make it work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/florent-jarry-on-the-stax-top20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-02</lastmod>
  </url>
  <url>
    <loc>https://barisonay.com/blog/what-us-tariffs-mean-for-the-future-of-trade-shows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/95d33939-3e6c-496b-9fe5-54d971f6f466/UFI+Thessaloniki+panel+3.jpg</image:loc>
      <image:title>Thoughts - How to navigate the tariff uncertainty for trade show organisers - Make it stand out</image:title>
      <image:caption>Vinnie Polito, Tugce Cumalioglu, Geoff Dickinson, Garcia Newell, Christine von Breitenbuch and me on stage in Thessaloniki.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/tariffs-now-what-for-tradeshows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/ac9cb782-46b9-459a-934d-3f30d3fe8339/unsplash-image-I_dhwK3v9Jk.jpg</image:loc>
      <image:title>Thoughts - Tariffs. Now, what for Tradeshows? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/the-handshakes-business-v2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/3f6de058-1978-475a-bdcc-0cc6127064ae/BO+UFI+GCS+2015.jpg</image:loc>
      <image:title>Thoughts - The Handshakes Business v2.0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/84957c3b-2026-49f6-b71a-889863af5832/three+stages+of+digital+transformation.png</image:loc>
      <image:title>Thoughts - The Handshakes Business v2.0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/are-we-in-a-sellers-market-and-is-pe-to-blame</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/a92b5d33-1b52-453f-8faa-a943b13c37a7/baris+ufi+cologne.jpg</image:loc>
      <image:title>Thoughts - Are we in a seller's market? And is Private Equity to blame? - Make it stand out</image:title>
      <image:caption>Speaking at The 91st UFI Global Congress in Köln</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/7283d4c3-fcd8-453e-bdb1-2d524abd6797/IMG_3573.JPG</image:loc>
      <image:title>Thoughts - Are we in a seller's market? And is Private Equity to blame? - Make it stand out</image:title>
      <image:caption>From left to right: Greg Hitchen, Russell Wilcox, Franziska Kayser, John McGovern, Dr. Barış Onay</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/is-the-events-industry-really-consolidating</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/8609dc0f-359c-4757-a013-b947aa3f3f23/UFI+Zurich+2+web.jpeg</image:loc>
      <image:title>Thoughts - Is the events industry (really) consolidating? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/61286be1-cf7d-457e-a0ee-7982dafe82bb/HBR+consolidation+curve.gif</image:loc>
      <image:title>Thoughts - Is the events industry (really) consolidating? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/075bc35c-8fce-4e6a-b500-3a7c08fac546/staxtop20.png</image:loc>
      <image:title>Thoughts - Is the events industry (really) consolidating?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/the-one-good-thing-about-apples-high-end-ski-goggles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/a899bfca-3fb3-470c-806e-424fd861571a/apple+vision+pro</image:loc>
      <image:title>Thoughts - The one good thing about Apple's high-end ski goggles - Make it stand out</image:title>
      <image:caption>Apple’s ski goggles</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/digital-self-assessment-for-ceos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/67015d2a-c9b8-4ea9-af53-abc468aa5bb8/sine+wave+of+events+vs+digital+transparent.001.001.png</image:loc>
      <image:title>Thoughts - Digital Self Assessment for Media and Events CEOs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/three-things-to-get-right-when-investing-into-events-businesses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/60505c8a-b026-4162-8fea-ec1715d1047e/investing+into+events.jpeg</image:loc>
      <image:title>Thoughts - Three things to get right when investing into events businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/marginal-utility-of-business-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/1657105101638-GCDXP38LXKCMH5A268DF/Onays+Quality+of+Attention+in+B2B.png</image:loc>
      <image:title>Thoughts - Marginal utility of Business Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/1da7665e-d523-4a66-916b-19719bd03c25/marginal+utility.jpg</image:loc>
      <image:title>Thoughts - Marginal utility of Business Events - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/an-interview-on-the-importance-of-face-to-face</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
  </url>
  <url>
    <loc>https://barisonay.com/blog/a-comparative-study-on-b2b-interaction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/782f474c-aa96-4fc8-b3f4-dc63021ffd2a/Onays+Quality+of+Attention+in+B2B.png</image:loc>
      <image:title>Thoughts - A comparative study on B2B interaction - Make it stand out</image:title>
      <image:caption>Onay's hierarchy of B2B interaction</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/linkedin-goes-into-events-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/f56c1bfb-2131-4dda-9e22-e938254b2eaf/linkedin+press+releases.png</image:loc>
      <image:title>Thoughts - Linkedin goes into Events (again!) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/face-to-face-vs-face-to-interface-or-why-do-business-cards-still-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/f412bfae-933e-44c6-9202-3c186cf13976/bo+card.jpeg</image:loc>
      <image:title>Thoughts - Face-to-Face vs. Face-to-Interface or Why do business cards still work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/4d32173c-c853-4fce-9539-f3a1b6f37e20/business+card+working.jpeg</image:loc>
      <image:title>Thoughts - Face-to-Face vs. Face-to-Interface or Why do business cards still work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/70665d1f-c553-473e-ab55-bc1fea576d49/app+not+working.jpeg</image:loc>
      <image:title>Thoughts - Face-to-Face vs. Face-to-Interface or Why do business cards still work? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/that-one-graph-we-exhibition-organisers-know-too-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/cde04fa9-f469-4e95-bc57-0a3567ff3e12/event+traffic+pulse.jpeg</image:loc>
      <image:title>Thoughts - That one graph we (exhibition organisers) know too well... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/digital-is-the-new-electricity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/c9ee86a1-09d0-4ca5-af03-d485f4882110/electricity+exhibition.jpeg</image:loc>
      <image:title>Thoughts - Digital is the new Electricity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/if-its-not-common-sense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/bc95a080-e232-44c0-af41-edd102e2484c/BO+speaking.jpeg</image:loc>
      <image:title>Thoughts - If it's not common sense... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/blog/the-handshakes-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/adaff166-d358-4527-9a8b-7ff0caf2afd4/handshakes+business.jpeg</image:loc>
      <image:title>Thoughts - The Handshakes Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-27</lastmod>
  </url>
  <url>
    <loc>https://barisonay.com/music</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-17</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://barisonay.com/digital-revenues</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/fa00c489-c877-437e-a09c-d7ff573e9296/wb365.png</image:loc>
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  </url>
  <url>
    <loc>https://barisonay.com/digital-is-an-enabler</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/503e9121e4b01fd887a3eec5/465bb956-da95-4bef-a99d-f8cc190b9b60/B2B+Events+Operation+Model+Baris+Onay.png</image:loc>
    </image:image>
    <image:image>
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  </url>
  <url>
    <loc>https://barisonay.com/f2f-purist</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-25</lastmod>
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  <url>
    <loc>https://barisonay.com/services</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-17</lastmod>
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