The one good thing about Apple's high-end ski goggles
Apple just unveiled their ski goggles for the super-rich: Apple Vision Pro, priced at $3499, to be available in early 2024. If you're done reading all the "Here's why you should be using ChatGPT for your event strategy" posts, you can now happily move on to "Here's why every event marketer needs a VR Strategy" posts. Happy days!
Allow me to clarify my position on VR before moving on to the one thing I like about the Apple Vision Pro:
A VR tech company sent me an Oculus Quest2 at the height of the pandemic, and I've tested it extensively. I've attended events in (or on? at? through?) it, using many different VR event platforms available. They were weirdly fresh, generally poorly executed, and mostly fun experiences. I even saw a fight once! (between human attendees, that is)
Leaving aside all the obvious problems (of overall bad UX, the discomfort of carrying a box on your head, and short battery life), what we have in VR is the closest approximation of face-to-face co-presence we can achieve technologically today. Even so, it frustratingly is light years away from the real thing, and we should not even spend time comparing the two.
This being said, if the current generation of VR is the Nokia 3310, this post won't age well when the iPhones of the world come out. For clarity, I don't think the Vision Pro is the iPhone of VR yet. Speaking of which, here's the one thing that stands out for me in this device:
Apple’s ski goggles
If you're like me, you might have thought that the Vision Pro is a see-through device, and people in the room can see your face through it. Well, you're mistaken. That isn't your face, that is a screen projecting your face, and I like it!
It scans your face in detail, creates a realistic 3D model of it, and recreates your face in real-time using eye and facial expression tracking. This hyperrealistic (Apple's terminology) model is then used to represent you in calls, and part of it is projected on the front visor, creating the see-through effect. It's the redefinition of what an Avatar is. Very, very cool.
While I'm still not convinced of the need or use case for a pricey device like this, I appreciate what Apple is trying to do to create a more immersive experience and make virtual face-to-face closer to becoming a reality. It is a strong recognition of the importance placed on face-to-face by the world's most valuable (tech) company.
For an event industry view on face-to-face: read my article on why Face-to-face is the king of human interaction and Hyve’s recent report on the same subject.
As we move from the Nokia 3310's towards the iPhones of VR, more devices will mimic face-to-face better and in more innovative ways than this one. There sure will come a tipping point where it'll be virtually (no pun intended) indistinguishable from an actual person in a video call, maybe even further.
We, the event industry, shall be watching closely.
More information on the Apple Vision Pro:
Apple Vision Pro is a revolutionary mixed-reality headset that is changing the way we experience digital content. With its sleek design and advanced technology, Apple Vision Pro is poised to transform the way we live, work, and play. Imagine a world where your digital and physical realities blend seamlessly, creating an immersive experience that feels almost magical. The Vision Pro uses augmented reality to overlay digital content in real-life settings, enhancing the concept of mixed reality for interactive experiences. Whether you’re diving into a virtual meeting, exploring a new game, or simply browsing the web, the Vision Pro promises to make it all feel more real and engaging. In this article, we’ll delve into the features and capabilities of Apple Vision Pro, exploring its potential to revolutionize everyday life.
Design and Technology
Apple Vision Pro boasts a design that is both functional and stylish. The headset features a sleek, compact form factor that is designed to be worn comfortably for extended periods. No more bulky, uncomfortable headsets that make you feel like you’re wearing a small TV on your face. The Vision Pro is equipped with a high-resolution micro-OLED display system featuring 23 million pixels that provide stunning resolution and colors. Imagine watching your favorite movie with the clarity and vibrancy of a high-end cinema screen right in front of your eyes. The Vision Pro will be available in Apple stores across the US.
But it’s not just about the visuals. The headset also features a sophisticated array of cameras and sensors, including a pair of high-resolution cameras that transmit over one billion pixels per second to the displays. This advanced technology enables precise head and hand tracking, as well as real-time 3D mapping. Whether you’re navigating a virtual environment or interacting with digital objects, the Vision Pro ensures everything feels natural and responsive.
Display and Graphics
The Apple Vision Pro features a stunning micro-OLED display system with 23 million pixels, providing an immersive and high-resolution visual experience. This display is designed to work seamlessly with the device’s spatial computing capabilities, allowing users to interact with digital content in a more intuitive and natural way. Imagine manipulating 3D models or navigating through app windows with the same ease as flipping through a magazine.
Powered by a custom Apple silicon chip, the Vision Pro ensures fast and efficient rendering of complex graphics and 3D models. This means that whether you’re diving into a virtual meeting or exploring a new game, the visuals will be smooth and lifelike, enhancing your overall experience.
Immersive Entertainment with Mac Virtual Display
One of the most exciting features of Apple Vision Pro is its ability to provide immersive entertainment experiences with Mac Virtual Display. This feature allows users to cast their MacBook display on a big screen, creating a cinematic experience that is unparalleled in the world of mixed reality. Imagine turning your living room into a personal theater, where you can watch your favorite movies and TV shows in stunning resolution. And it’s not just about passive viewing. With Mac Virtual Display, you can interact with the content in new and innovative ways, making your entertainment experience more engaging and dynamic.
Productivity and Work
Apple Vision Pro is not just an entertainment device - it’s also a powerful tool for productivity and work. With its advanced eye-tracking technology and virtual keyboard, users can work efficiently and effectively in a variety of environments. (hint: not events yet!) Imagine typing out an email or working on a presentation without needing a physical keyboard. The Vision Pro tracks your eye movements and translates them into precise cursor movements, making it easy to navigate and interact with your digital workspace. The device also features seamless integration with Mac workflows, allowing users to access their files and apps with ease.
Integration with Apple Watch and Other Devices
One of the most exciting aspects of Apple Vision Pro is its ability to integrate with other Apple devices, including the Apple Watch. With Apple Vision Pro, users can receive notifications, control their music, and even make phone calls - all without needing to physically interact with their device. Imagine glancing at your wrist to check a notification, and then seamlessly responding to it through the Vision Pro. The headset also features support for Bluetooth accessories, including the Magic Keyboard and Magic Trackpad. This seamless integration with other devices makes Apple Vision Pro the perfect addition to any Apple ecosystem.
