Dr. Barış Onay: Former CCO, Tarsus Group · Former Group Marketing & Digital Director, Hyve · Regular UFI speaker and Events Industry Media Contributor · Creator of the Event Strategy Bot (1,000+ events)
Dr. Barış Onay
"Events are handshakes businesses." — UFI Global CEO Summit, 2015
I help CEOs and leadership teams in B2B events and media businesses turn data, digital, and marketing into a compounding advantage, and cut through the AI noise without betting on vanity tech.
Twenty years in B2B marketing, media, and events with executive roles at public and PE-backed organisers across mature and emerging markets, leading large distributed teams through difficult periods and into growth. During the pandemic, I co-founded Precision Communities, a next-generation media and events business that now includes Agency Growth Events and serves Afreximbank on their B2B events. I divide my time between running Precision and consulting projects.
Thirty minutes. Tell me what you're trying to fix. If a project engagement makes sense, we'll scope it together. If not, you'll leave with a clearer direction on what to do next.
Five minutes. Point it at any B2B event and get a structured strategic overview, competitive position, SWOT, where to play, and how to win. Free, runs inside your own ChatGPT, and I never see your inputs.
Trusted by:
Three situations where I can help
Your leadership team is out of alignment
Everyone has a strategy. Nobody agrees on priorities. You need a structured way to surface the real trade-offs and leave with a 90-day action plan your team will actually execute.
You're looking at an event with fresh eyes
A launch, a relaunch, a pressure-test before acquisition, or a hard look at where to play and how to win. You need a clear, evidence-based view of the competitive landscape in weeks, not quarters.
You're mid-transformation and need help
CRM replatforming, data architecture, marketing ops, AI pilots. You have vendors, internal politics, and noise. You need a trusted adviser who has done this before and tells you the truth.
Why clients bring me in
Because I've done the job, not just advised on it.
Former CCO, Tarsus Group · Former Group Marketing & Digital Director, Hyve · One of the Executive Sponsors of Hyve's £20M TAG transformation programme and its £300M Ascential Events integration · Led the £28M spin-off and sale of YEM's exhibitions business.
Twenty years of C-suite growth, digital, and transformation roles mean I understand what the strategy deck doesn't show: revenue pressure, internal friction, legacy systems, stretched teams, vendor noise, and the gap between ambition and execution.
Clients bring me in when they need clarity, focus, and momentum; to align a leadership team, diagnose what's really holding performance back, or move a programme forward with stronger judgement and less waste.
I'm also the creator of the Event Strategy Bot, used by 1,000+ events worldwide.
If you need a serious sounding board and practical help getting from issue to action, let's talk.
