Digital Maturity Assessment for Event Organisers

Benchmarks & Roadmap

In 4–6 weeks we benchmark your team, tech and customer experience, identify gaps, and deliver a prioritised roadmap. Expect pragmatic recommendations that you can implement immediately.

Scope & method

  • People & process (roles, skills, rituals)

  • Data & analytics (tracking, governance, activation)

  • MarTech/CRM (architecture, integrations, utilisation)

  • Customer journeys (acquisition → conversion → retention)

  • Content & product (formats, monetisation, lifecycle)

Deliverables

  • Maturity scorecard across 5 dimensions

  • Capability heatmap and gap analysis

  • Tooling recommendations (keep/optimise/replatform)

  • Data architecture (sources, IDs, syncs, owners)

  • Roadmap (6–12 months, quick wins vs. strategic moves)

Timeline
Week 1: Kick‑off & interviews
Week 2–3: Audits & journey mapping
Week 4: Scoring & playbook
Week 5–6: Roadmap & read‑out

Outcomes

  • Clear view of where you are vs. peers

  • Prioritised initiatives to improve revenue and retention

  • Reduced risk on major platform or data decisions

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