Digital Maturity Assessment

Benchmarks & Roadmap for Event Organisers

In 4–6 weeks, we benchmark your people, platforms, and customer experience against best practice, identify gaps, and deliver a prioritised roadmap. Expect pragmatic recommendations you can act on immediately.

Scope & Method

• People & process: roles, skills, accountability gaps

• Data & analytics: tracking, governance, activation

• MarTech / CRM: architecture, integrations, utilisation

• Customer journeys: acquisition → conversion → retention

• Content & product: formats, monetisation, lifecycle

Deliverables

• Maturity scorecard across five dimensions

• Capability heatmap and gap analysis

• Tooling recommendations (keep / optimise / replatform)

• Data architecture map (sources, IDs, syncs, owners)

• Roadmap (6–12 months: quick wins vs. strategic moves)

Timeline
Week 1: Kick-off & interviews
Weeks 2–3: Audits & journey mapping
Week 4: Scoring & playbook
Weeks 5–6: Roadmap & read-out

Outcomes
Clear view of current state, prioritised initiatives to grow revenue and retention, and reduced risk on major data or platform decisions.