Dr. Barış Onay
Helping B2B event and media businesses make sense of their data, digital, and marketing to unlock sustainable double-digit organic growth.
Accomplished executive and entrepreneur with over 20 years of experience in B2B Events and Media. Recognised for driving transformation and growth in private, PE-backed, and publicly traded event organisers through data, digital, marketing, and value creation strategies. Trusted advisor to C-suite executives on business transformation and buy-side strategies for Private Equity.
Services
Executive Team Workshop
A focused, data-driven session based on insights gathered from individual team interviews, aligning leadership on digital strategy decisions and addressing where to play, how to win, and where to stop.
Digital Maturity Assessment
Evaluating your current digital capabilities —team, technology, and customer experience— while identifying key areas for improvement and benchmarking to industry best practices.
Project Advisory
Continuous or ad hoc strategic support to guide you and your teams through various digital transformation projects. Offering expert insights, practical solutions, general guidance, and ongoing alignment to ensure successful delivery.
Selected Projects
Bridge2Food’s CRM Change and Marketing Transformation
I helped the new B2F management complete a six-month team and systems overhaul. I advised the MD and internal teams and supported the development of a digital strategy, implementing HubSpot, updating payment systems, and improving marketing operations.
Incisive Media’s CRM Change
I provided project advisory to the CMO and team at Incisive Media during their HubSpot implementation. This six-month project involved assisting the team in managing their implementation partner and maximising the value of their new system investment.
Montgomery Group’s Digital Transformation
This one-year project began with CEO advisory and an Executive Team Workshop and evolved into a full digital transformation. After a key-man risk emerged, I provided change management and ongoing project advisory as the group overhauled its digital leadership and team, data architecture, CRM (HubSpot), and marketing solutions.