Baris Onay  with dark hair, wearing a light green collared shirt, sitting outdoors on a balcony with green trees in the background.

Dr. Barış Onay

Helping B2B event and media businesses make sense of their data, digital, and marketing to unlock sustainable double-digit organic growth.

Accomplished executive and entrepreneur with over 20 years of experience in B2B Events and Media. Recognised for driving transformation and growth in private, PE-backed, and publicly traded event organisers through data, digital, marketing, and value creation strategies. Trusted advisor to C-suite executives on business transformation and buy-side strategies for Private Equity.

Services

Executive Team Workshop

Align your executive team on the right priorities

A focused, data-driven session based on insights gathered from individual team interviews, aligning leadership on digital strategy decisions and addressing where to play, how to win, and where to stop.

Digital Maturity Assessment

Establish your true baseline and find out what to improve first

Evaluating your current digital capabilities —team, technology, and customer experience— while identifying key areas for improvement and benchmarking to industry best practices.

Project Advisory

When you know what needs to be fixed, but don’t have the team bandwidth

Continuous or ad hoc strategic support to guide you and your teams through various digital transformation projects. Offering expert insights, practical solutions, general guidance, and ongoing alignment to ensure successful delivery.

Selected Projects

BRIDGE2FOOD logo with the tagline 'part of the Arc network'

Bridge2Food’s CRM Change and Marketing Transformation

I helped the new B2F management complete a six-month team and systems overhaul. I advised the MD and internal teams and supported the development of a digital strategy, implementing HubSpot, updating payment systems, and improving marketing operations.

incisive media logo with a stylized robotic dog and partially visible text

Incisive Media’s CRM Change

I provided project advisory to the CMO and team at Incisive Media during their HubSpot implementation. This six-month project involved assisting the team in managing their implementation partner and maximising the value of their new system investment.

Logo of the Montgomery Group featuring a stylized image of a leaf or feather in black above the company name, with 'Montgomery' in blue and 'Group' in red.

Montgomery Group’s Digital Transformation

This one-year project began with CEO advisory and an Executive Team Workshop and evolved into a full digital transformation. After a key-man risk emerged, I provided change management and ongoing project advisory as the group overhauled its digital leadership and team, data architecture, CRM (HubSpot), and marketing solutions.

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