The Event Strategy Bot

Professional-grade event strategy in minutes, not weeks.

The Event Strategy Bot provides organisers, investors, and event professionals with a structured, data-driven approach to analysing any B2B event, anywhere. Built from 20+ years of sector leadership and refined through recent interviews, it delivers consistent, comparable outputs that speed up market intelligence, sharpen go-to-market, and reveal growth opportunities.

What it does

  • 10-Step strategic overview: The Bot rapidly reviews the event and its history, benchmarks it against peers, analyses sectors and calendar timing, audits content and tech stack, delivers a clear SWOT, recommends where to play/how to win, and ends with a concise summary.

  • Evidence-based benchmarking: It researches and uses only publicly available information, synthesising official pages, social signals, and trusted sources, while clearly distinguishing facts from inferences.

  • Actionable outputs: The Bot creates share-ready, clean tables and a dedicated section on where to play and how to win.

Who it’s for

  • Event organisers: Analyse competitors, validate launches, find growth niches, sharpen positioning, and make faster calls with comparable analysis.

  • Investors & advisors: Screen opportunities at scale, assess value-creation levers and portfolio fit quickly.

FAQs

  • It’s purpose-built for business events such as exhibitions and conferences, with a fixed structure that ensures consistency and comparability.

  • Findings are grounded in credible, verifiable sources; the Bot will distinguish between facts and inferences and flag unknowns. That being said, you should always double check!

  • No. It supports conferences, confexes and many other hybrid formats, with a flexible structure that accommodates different event types.

  • Yes. From value-creation plans to digital roadmaps. Email me at baris@barisonay.com

  • Yes, it can. Works best in major European languages, but proficiency might differ.

  • Absolutely. Email me at baris@barisonay.com and I’ll send you one.

  • Unlike many AI tools, the Bot runs entirely within your own ChatGPT environment. No data sharing, no external storage. I don’t get to see how you use it.

Ready to try The Event Strategy bot?

The Event Strategy Bot is available as a free, open-access Custom GPT. You can access it through your own ChatGPT environment, ensuring complete data privacy and control.

Contact me