Can I see a sample report?

Yes. You can download a sample Event Strategy Report for Canton Fair at https://connect.barisonay.com/hubfs/Baris%20Onays%20Event%20Strategy%20Bot%20-%20Canton-fair-strategic-overview.html

Unlike many AI tools, the Bot runs entirely within your own ChatGPT environment. No data sharing, no external storage. Nobody else sees how you use it.

The Bot delivers the data gathering and ideation stages of strategy building, entirely based on publicly available information. The real value lies in injecting internal data and knowing how to use the outputs. Contact baris@barisonay.com for that.

Is it useful for existing events or only new launches?

It works for both. For existing events, enter your URL. For new launches, upload your working documents and it can help test the opportunity before too much time and budget are committed.

Can it analyse competitors?

Yes. The Bot can review competing exhibitions, conferences and business events using publicly available information, comparing positioning, audience focus, sectors, content themes, sponsors, exhibitors and digital presence.

Can investors or advisors use it for event due diligence?

Yes. Investors and advisors can use the Bot to create a first-pass view of an event asset, including market position, competitor set, growth levers, portfolio fit and visible risks. It is not a replacement for full commercial due diligence, but it makes early screening faster and more consistent.

What makes this Bot different from generic AI tools?

It is purpose-built for business events such as exhibitions and conferences, with a fixed 10-step structure that ensures consistency and comparability.

What is an AI event strategy tool?

An AI event strategy tool helps you analyse an event, market, competitor set or launch opportunity faster than manual desk research. The Event Strategy Bot is built specifically for B2B events, exhibitions and conferences, so the output is structured around the questions event leaders actually need to answer.

How do I create a B2B event strategy?

A strong B2B event strategy should define the market opportunity, audience need, competitive position, sector focus, commercial model, content proposition, timing, technology and growth priorities. The Event Strategy Bot turns those questions into a repeatable 10-step framework.

Can I use it as an event strategy template?

Yes, and it goes further than a standard template. Most templates give you empty sections to fill in. The Bot creates the first structured draft for you, including event overview, competitor comparison, sector analysis, calendar context, content review, SWOT and where to play / how to win recommendations.

Can I trust the outputs?

Findings are grounded in credible, verifiable sources; the Bot distinguishes between facts and inferences and flags unknowns. You should always double-check before acting.

Is it only for exhibitions?

No. It supports conferences, confexes and many other hybrid formats, with a flexible structure that accommodates different event types.

Dr Barış Onay demonstrating the Event Strategy Bot, a free AI event strategy tool for B2B exhibitions and conferences.

The Event Strategy Bot: Free AI Event Strategy Tool for B2B Events

Get a full event strategy in minutes, not months.

The Event Strategy Bot is a free AI-powered event strategy tool for organisers, investors, exhibitors, and sponsors. Enter the URL of any B2B event, exhibition, or conference, and the Bot produces a 10-step strategic analysis covering market position, competitor benchmarking, sector opportunity, content, technology, SWOT, and where to play / how to win.

Built from 20+ years of event industry leadership and already used across 1,000+ event strategies, it gives teams a faster way to pressure-test launches, analyse competitors, assess acquisition targets, and frame growth opportunities before committing time, budget, or board attention.

Who it’s for

Event organisers: Analyse competitors, validate launches, find growth niches, sharpen positioning, and make faster calls with comparable analysis.
Investors & advisors: Screen opportunities at scale, assess value-creation levers and portfolio fit quickly.
Exhibitors & Sponsors: Dig deeper into your event research. See past performance and make better-informed decisions about your events GTM strategy.

Inside the 10-step event strategy framework

Every report follows the same fixed structure, so analyses are consistent and comparable across events:

Event overview: what the event is, who it serves, and the jobs it does for buyers, exhibitors and sponsors.
Historic performance: publicly reported KPIs across recent editions: visitors, exhibitors, floor space and growth trends.
Competitor benchmarking: a comparison table of national and international competitors covering dates, organisers, scale and competition risk.
Sector analysis: sector coverage versus competitors, with a grow / maintain / deprioritise call and white-space opportunities.
Industry events calendar: a 24-month forward view of competing events and calendar pressure points.
Content and partners analysis: the conference programme, partners and sponsors, and where content is under-leveraged.
SWOT analysis: strengths, weaknesses, opportunities and threats grounded in the evidence gathered.
Tech stack analysis: the event's visible digital and event-tech footprint, from web tracking to official apps.
Where to play, how to win: prioritised strategic initiatives scored by effort and impact, with suggested owners.
Summary: a concise, board-ready synthesis with priority next steps.

What it does

10-Step strategic overview: The Bot rapidly reviews the event and its history, benchmarks it against peers, analyses sectors and calendar timing, audits content and tech stack, delivers a clear SWOT, recommends where to play/how to win, and ends with a concise summary.
Evidence-based benchmarking: It researches and uses only publicly available information, synthesising official pages, social signals, and trusted sources, while clearly distinguishing facts from inferences.
Actionable outputs: The Bot creates share-ready, board-pack grade, clean tables, full citation of sources and a dedicated section on where to play and how to win.

Why It’s Different

Built for events, not generic AI: Structured for exhibitions, conferences, and other B2B formats, the bot is trained on how the event industry works and knows what actions to take.
Full control & privacy: Runs entirely in your ChatGPT environment. Nobody sees your inputs or reports.
Transparent & trustworthy: Sources cited, uncertain inferences flag-marked, no black boxes.

FAQs

Absolutely. Click here to download.
Unlike many AI tools, the Bot runs entirely within your own ChatGPT environment. No data sharing, no external storage. I don’t get to see how you use it.
The Bot delivers the data gathering and ideation stages of strategy building, entirely based on publicly available information. The real value lies in injecting internal data and knowing how to use the outputs. You can contact me here for that: baris@barisonay.com
It works for both. For existing events, just enter your URL. For new launches, upload your working docs and it can help test the opportunity before too much time and budget are committed.
Yes. The Bot can review competing exhibitions, conferences and business events using publicly available information. It can compare positioning, audience focus, sectors, content themes, sponsors, exhibitors, digital presence and other visible signals to help you understand where an event sits in the market.
Yes. Investors and advisors can use the Bot to create a first-pass view of an event asset, including market position, competitor set, growth levers, portfolio fit and visible risks. It is not a replacement for full commercial due diligence, but it can make early screening faster and more consistent.

It’s purpose-built for business events such as exhibitions and conferences, with a fixed structure that ensures consistency and comparability.
An AI event strategy tool helps you analyse an event, market, competitor set or launch opportunity faster than manual desk research. The Event Strategy Bot is built specifically for B2B events, exhibitions and conferences, so the output is structured around the questions event leaders actually need to answer.
A strong B2B event strategy should define the market opportunity, audience need, competitive position, sector focus, commercial model, content proposition, timing, technology and growth priorities. The Event Strategy Bot turns those questions into a repeatable 10-step framework, giving you a structured first view before deeper planning or internal discussion.
Yes, but it goes further than a standard template. Most templates give you empty sections to fill in. The Bot creates the first structured draft for you, including event overview, competitor comparison, sector analysis, calendar context, content review, SWOT, and where to play/how to win recommendations.
Findings are grounded in credible, verifiable sources; the Bot will distinguish between facts and inferences and flag unknowns. That being said, you should always double check!
No. It supports conferences, confexes and many other hybrid formats, with a flexible structure that accommodates different event types.

Ready to try The Event Strategy Bot?

The Event Strategy Bot is available as a free, open-access Custom GPT. You can access it through your own ChatGPT environment, ensuring complete data privacy and control.

Download sample Event Strategy Report for WEF

What is an event strategy?

An event strategy is the commercial logic behind an event: who it serves, where it sits in the market, what problem it solves, how it competes, and how it creates measurable value for organisers, sponsors, exhibitors, and attendees.

For B2B exhibitions and conferences, strategy is not just a marketing plan or an operations checklist. It should answer harder questions: Is the event positioned clearly? Is the audience valuable enough? Are the sectors growing? Is the calendar timing defensible? Are competitors stronger, weaker, or simply different? Where should the event play, and how can it win?

The Event Strategy Bot turns those questions into a repeatable 10-step framework, giving teams a structured first view before deeper commercial, portfolio, or investment decisions are made.

More than an event strategy template

Most event strategy templates give you empty boxes to fill in. The Event Strategy Bot does the first layer of analysis for you.

Instead of starting with a blank document, you start with a structured review of the event, its market, competitors, sectors, calendar position, content, technology, and strategic options. The output can then be used as a board-pack starter, workshop input, investment screen, launch review, or portfolio planning tool.

Use it when you need the discipline of an event strategy framework, but the speed of an AI-powered research assistant.

Choosing Which Trade Shows to Attend, Sponsor, or Own

For exhibitors and sponsors, choosing the right trade shows is a strategic GTM decision, not just a marketing calendar exercise.

The Event Strategy Bot helps B2B events teams compare exhibitions, conferences and trade shows before committing budget. It can assess audience fit, sector relevance, competitor presence, market positioning, content themes, sponsor visibility and visible growth signals, giving you a clearer view of which events deserve priority.

But, If you are building a broader event-led go-to-market strategy: deciding which events to attend, when to sponsor or exhibit, and whether to eventually create your own event, use the Event-Led Growth Bot instead.

Download sample Event Strategy Report for Canton Fair