Strategic Advisory for Event & Media Leaders
For leaders who want experienced, sleeves‑rolled support. Advisory blends strategy with execution to accelerate initiatives across CRM, data, digital product and demand generation, without adding permanent headcount.
Where I help
CRM replatforming and adoption
Data strategy and reporting
Demand generation & lifecycle marketing
Product development (audience, content, monetisation)
Go‑to‑market for new shows/formats
Operating model
Cadence: typically ~1 day/week, adjustable to workload
Planning: quarterly OKRs with monthly priorities
Ways of working: async updates + standing working sessions, on-demand ad-hoc support
Exit: clean handover assets and playbooks
Deliverables
Quarterly plan and dashboards
Decision logs and architecture diagrams where relevant
Playbooks, templates, and training sessions
Vendor selection support and negotiations
Outcomes
Faster time‑to‑value on priority initiatives
Reduced execution risk and clearer ownership
Embedded know‑how for the team