Strategic Advisory for Event & Media Leaders

When growth is urgent and capacity is thin, I help executive teams move faster. My advisory work blends strategy with hands-on execution to accelerate CRM, data, digital product, and demand-generation initiatives, all without adding permanent headcount. You’ll get sleeves-rolled, battle-tested support from someone who’s built, scaled, and fixed complex event and media operations before.

Where I help

• CRM replatforming & adoption

• Data strategy & reporting

• Demand generation & lifecycle marketing

• Product development (audience, content, monetisation)

• Go-to-market for new shows & formats

• Operating model design

Engagement model

• Cadence: typically 1 day/week, adjustable to workload

• Planning: quarterly OKRs with monthly priorities

• Ways of working: async updates, standing sessions, ad-hoc support

• Exit: clean handover with all playbooks and assets

Deliverables

• Quarterly plan and dashboards

• Decision logs & architecture diagrams where relevant

• Playbooks, templates & training sessions

• Vendor selection support & negotiations

Outcomes
Faster time-to-value, reduced execution risk, embedded know-how, and confidence that what’s being built will actually work.