“...in 2012, the top 10 organisers represented around about 15-16% of the industry, and by the time you get to post-covid 10-11 years later, that's moved up to 29%, so compared to other industries like grocery supermarkets, that's still not very much, it's still very fragmented, but that's an incredible pace of change over ten years.”

Apple just unveiled their ski goggles for the super-rich: Apple Vision Pro, priced at $3499, to be available in early 2024. If you're done reading all the "Here's why you should be using ChatGPT for your event strategy" posts, you can now happily move on to "Here's why every event marketer needs a VR Strategy" posts. Happy days!

This digital checklist provides a range of questions that address the CEO's personal interaction with the digital systems and assets, the organizational structure and the management processes, and advanced technical questions to ask techies. CEOs can use the digital checklist to ensure the right KPIs are tracked for data and digital across their organization.